We All Need To Eat Better Public Service Campaign

Teenagers are losing and advertisers - big brand companies - are winning. Think about it: today’s teenagers see advertising for all types of junk food in websites, video games, movies, tv commercials and, well, just about everything. In 2007, Coke spent more than $2.5 billion on advertising. The aggressive advertising is working—Americans spent $110 billion on fast food in 2001 and drank over 600 12-ounce cans!).
Teenagers who frequently watch television are exposed to 10,000 food advertisements per year, most of which are for junk food. Healthy advertising accounts for only 2 percent of that.
Right now its time to fight back! There are two parts to this healthy eating campaign.
PART 1: The idea is to create a video with a peer of your choice. You must not have worked with this person before.
You will need to:
  • analyze how healthy eating habits can support a healthy lifestyle
  • relate the characteristics of a healthy lifestyle to their ability to maximize personal potential

The video is due on November 13th....over three weeks away! This is plenty of time to write, organize and make your video.

Cooking Rubric
Poor (0-1)
Fair (1-2)
Good (2-3)
Excellent (3-4)
Storyboarding
-Students do not have a storyboard or script….will result in a zero
-script or storyboard will not help student in creating video
-presented after filming began
-Students have a script but no storyboard
- Script is of fair to good quality
- Story board has all the elements including, pictures, words, colour and location of good quality.
- Presented before filming began
- Story board has all the elements including, pictures, words, colour and location of high quality
- Presented before filming began
Video – Titling, learning
- Video created but everything about it is poor
- Video is created but no editing used
- Titles and credits may be lacking
- Lighting and sound was poor
- difficult to understand
- Video is created with use of a video editor
- Proper titles and credits are used to some effect
- Lighting and sound could have been better
- Music may have been used but does not enhance video
- Video is professionally created with use of a video editor
- Proper titles and credits are used with excellent effect
- Proper lighting and sound is use throughout the video
- Music may have been used to great effect
Video- Teaching
- The video does not teach about eating healthy.
- Video is somewhat interesting
- There is an attempt to get students to eat more healthy but does not meet the objective
- Video is interesting and somewhat entertaining
- Video meets in the objective of getting students to eat more healthy
- Video is entertaining
- Video exceeds in the objective of getting students to eat more healthy
- Video is thought provoking


PART 2: This is an individual project. This time you are to present a video of you cooking, making or baking a simple recipe that is considered healthy. You must find a recipe that is considered healthy. You must prepare the ingredients yourself with little support from others and make it. The food you create will need to be brought to school the next day for the class to sample.

You will need to:
  • Give me a recipe that is simple to make and that anyone in the class can cook for themselves at home.
  • With the recipe, a short explanation on why it is healthy
  • Shoot the video on a Sunday, Tuesday, or Wednesday. You can use your smart phone, computer or borrow my video camera
  • Bring the results of what you made to class
  • This must be completed by November 14th

Cooking Rubric
Poor (0-1)
Fair (1-2)
Good (2-3)
Excellent (3-4)
Video – Titling, learning
- Video created but everything about is poor
- Video is created but no editing used
- Titles and credits may be lacking
- Lighting and sound was poor
- Video is created with use of a video editor
- Proper titles and credits are used to some effect
- Lighting and sound could have been better
- Video is professionally created with use of a video editor
- Proper titles and credits are used with excellent effect
- Proper lighting and sound
Video- How to
- Student spoke a little
- Student made the video but it’s hard to learn from
- Student spoke but with no interest
- Student made the video but it would be difficult for another student to follow the recipe
- Student spoke a little about healthy and recipe hints
- Student spoke well but could use more interesting voice
- Student made the video so that it looks like it could be cooked by another student
- Student spoke about why their recipe is healthy and gave a few hints
- Student spoke with clarity and enthusiasm
- Student made the video so that it looks like it can be easily cooked by another student
- Student spoke extensively about why their recipe is healthy or gave a lot of helpful hints
Food – Health
- Food is not healthy
- Student presented video and recipe late
- Student didn’t modify the recipe
- Food may be considered a little healthy
- Student presented video and recipe a little late
- Student didn’t modify the recipe
- Food was somewhat healthy
- Student presented video and recipe on time
- Student didn’t modify the recipe but the food was already healthy
- Food was made with a lot of healthy foods
- Student presented video and recipe on time
- Student modified the recipe so that it is more healthy
Food – Taste
- Even the student thinks it tastes terrible
- Food was lacking in some way
- Food was good to eat
- Food is delicious